Toi Whakataa - to make artistic impression
Toi = Art; Whakataa = to make impression; Press = printmakers collective, independent of any organisation or institution. Meaning: The two white koru refer to the rollers of the press with the paper rolling out bleeding over the edge of the logo, this has been overlayed with a handle of a press thus combining the cultural aspect with the technical aspect of our roopu. The colours, slate greys and blues, reference to Taa moko.